URL Shortener Helps Make the Internet Easier to Navigate

Uniform Resource Locator, typically referred to as URL, the technical name for a website address. A URL is used by Internet users searching the web. For example, each time a user clicks on a website, the URL appears in the web browser. Even if individuals click on a hyperlink within another website, the webpage uses the new website’s URL to direct the Internet to the new page. Traditionally, an URL is over 100 characters long. That’s where URL shortening comes into play.
Shortening URL to Form Manageable Content
For Search Engine Optimization (SEO) reasons, a URL is often wordy and long. For example, a business may want a higher ranking on an Internet page such as Bing or Yahoo. Thus, it may create a URL to achieve that higher ranking because it’s stuffed with keywords. However, for a user, it is more of a challenge or hindrance. For instance, a user wanting to share a webpage with a friend must copy and paste a string of a 100 characters into an email, social media page or web page.
How URL Shortener Works
Shortening a URL started in the early 2000s with the creation of a tinyURL. A URL shortener helps transform it into approximately 20 characters. This works by using an HTTP Redirect on a short domain name. The domain name then links to the intended web page with a long URL. For example, the traditional URL may look like this: http://mobilemarketer.us/mobile/URL_shortener can become http://bit.ly/urlmobile. A URL shortener can also have the tinyurl in the description.
Benefits for Businesses or Individuals Wanting to Promote Themselves
Obtaining a URL shortener is beneficial to businesses or individuals wanting to promote their goods, products or services. With the advent of mobile phones and texting, it’s easier for customers to share information about businesses.
For instance, a company interested in communicating about a special offer can use mobile marketing. Customers, who like the special offer, can link the special offer on their social media page. Customers may be unlikely to share information about that same discount if they had to copy and paste a long string of characters into their social media page or email.