Text Message Marketing: Another Tool for Businesses Looking to Promote and Sell Products
Most individuals are looking at their mobile devices more than at their TVs-- or even using computers. Thus, businesses searching for ways to generate brand awareness, promote services or sell products may want to use text message marketing, or text marketing. Text marketing reaches current and new consumers using their cellular telephone number.
Why Use Text Messaging?
Text Messaging, like any other advertising tool, is a way to gain and retain customers. However, it is also a cheaper or more cost effective way too. Another benefit to using text messaging entails instant feedback. People must opt-in to receive messages from businesses. Therefore, companies know that customers are interested because the advertisement isn’t unsolicited.
How is Text Messaging Use to Gain Customers and Promote Products?
Businesses interested using text messages must still design an innovative marketing campaign. However, instead telling potential customers about the businesses in a creative way such as a television, print or radio advertisement, businesses offer people something.
For example, a spa may craft a campaign to sell more products. Thus, the spa may create a campaign incorporating 50 percent discount on massages when buying a specific product. The goal of text messaging, unlike other types of advertising, is to make customers feel special-- like they are getting something that others aren’t.
So, businesses must design marketing campaigns that include VIP or club promotions. Once existing and prospective customers opt-in, they continuously receive discounts, special offers or coupons.
How Does Text Messaging Work?
Although it may sound daunting to businesses-- small or large, text messaging greatly depends on a call to action by individuals. A call of action means that customers must text businesses in order to opt-in or participate in the text messaging campaign.
Businesses typically use short codes, or a specially designed telephone number used on wireless devices, and keyword. People typically send, or text, the keyword such as “Discount” or “VIP” to the short code number like 34215 to join. After they’ve joined, businesses send the promised special offer. Also, businesses can continue to send promotional information after that.
Generally, businesses incorporate a text messaging campaign along with another traditional form of marketing. For example, companies may print flyers, banners or posters announcing their new text messaging campaigns. The spa may print a poster explaining their new spa club, benefits, short code and keyword.
Tex Messaging Considerations
For companies, text messaging isn’t like texting one person at time. Yes, the customers may join one at a time and receive the promised special offer at that time. However, text messaging relies on bulk texting. Businesses usually don’t handle text messaging campaigns unless they are large enough to their own marketing department that specializes in mobile marketing. Instead, businesses use text messaging services or agencies to launch their text messaging promotions.
Internet Mobile Marketing
Title Tag: Internet Mobile Marketing
Meta Description: Although Internet mobile marketing occurs online, the marketing concept is still the same promoting, selling and informing people about products.
Internet mobile marketing, also referred to as online mobile marketing, may sound like a foreign concept, but it isn’t. Traditional forms or marketing include TV, radio and print campaigns to introduce products and services and interest customers. Unlike traditional forms of marketing, internet mobile marketing occurs only online and on mobile devices such as iPads, iPhones and cellular telephones.
Only the Concept behind Internet Mobile Marketing Differs From Traditional Marketing
Internet mobile marketing works the same way as marketing products online or in the store. Businesses still must promote products. They also must provide a call to action (getting customers to respond to special promotions), offer subscriptions and product information.
However, some businesses only market to consumers using mobile devices. For example, mobile applications, also called apps, are downloadable software people can purchase and use on their mobile devices. People can download ringtones and games too.
Problems with Marketing Online to Mobile Devices
The problem, however, may be that businesses aren’t equipped for internet mobile marketing. For instance, their websites may not be compatible with mobile devices.
Granted, mobile devices are capable of displaying content just like a computer can. However, the content may not be as usable or readable as content on a standard webpage. For instance, mobile devices aren’t equipped with large screens.
Thus, businesses with standard webpages may not have repeat mobile internet visitors. With the screens so small, it may be hard for individuals to read the web content or even click on the links on the websites. Businesses, therefore, should create websites or online content that have information such as hours of operations, numbers and addresses within at the top or the page or one click away from the homepage.
Consider Giving Discounts Instead Making Customers Purchase Products
Although Internet mobile marketing reaches a wide variety of consumers, it doesn’t mean they are willing to give their credit card information to anyone. Businesses thinking about online mobile marketing should consider product promotion where customers receive some special offer or discount. Customers can use the discounts at the point of sale instead of having to purchase products using their credit card information.