Understanding Quick Response Codes and the Information Stored
They are showing up everywhere--on billboards, business cards, promotional products, marketing campaigns and newspapers. They are the small, square box that looks like black and while checkerboard gone wild. However, organizations and businesses are using these odd squares to connect with customers and attract new ones.
Quick Response Codes, commonly referred to as QR codes, consists of a two dimensional matrix barcode system that has the capability to read and hold large content of stored information. For instance, the QR code system is similar to the grocery or retail store system which uses barcodes to track individual products or stock because they hold information.
However, the only difference between barcodes and QR codes is that QR codes have the capacity to store huge quality of content and was designed to decode information at much a higher speed. For instance, QR codes, depending on what application used can store numeric characters up to 7089 alphanumeric, numerical characters 4296, or bytes (8-bit binary) 2953.
Information in QR Codes
The QR codes have encoded in them URLs, text and other important information. Thus, businesses can include links, text marketing or promotional information that can be read by a QR code scanner to devices like smart phone, iPhones, and blackberry on web and mobile pages.
Why Should Businesses Consider Using QR Codes?
The purpose for using the QR codes involves attracting and retaining customers. Consumers using mobile devices that are equipped with QR code capability, called a reader, can simply take a picture of the codes to receive information.
For instance, a fitness club may have information stored on its QR code about its amenities, hours and different locations. Thus, once people obtain a photograph of the QR code then they have all the information businesses want them to have.
Using QR Codes
Become creative and put QR codes on any and all marketing materials. When installing QR codes, businesses should want to receive an immediate response from previous customers and eventually add several more customers. When planning and promoting advertising campaign, companies also want to offer different alternative when using QR codes. For instance, by placing valid information on the back of business cards will in turn lead customers to their websites or promotional events.
Giving away products are good incentive to acquire large volume of customers. Furthermore, QR codes can provide that promotional or advertisement aspects to any ground or start up business. Also place QR codes material on your business calendars to inform customers of daily promotion that your business will provide in the upcoming months.
For example, daily prizes or contest for special occasion. Another option for utilizing QR codes promotional material is to stamp the QR codes on specialty catalogs that advertise an assortment of free items or half off prices on mark down accessories.
Starting a Mobil Page Campaign with QR Codes
All marketing campaigns expect to receive great return from advertisements by placing QR codes on their mobile or web pages. By positioning QR codes on campaign materials companies can receive an average 4 percent rating with a low bounce back return of 20 percent. At that rate businesses can get to know the needs of their customers. This will also provide businesses with the ability to track each customer response and to obtain a better search engine optimization (SEO) for their websites.
Furthermore, QR codes allow businesses to easily change or update with new events and different programming. For example, a business campaign can provide exclusive content to their previous clientele or offer mobile E- commerce special information on a variety of products such as the latest gaming system or new games.
On the other hand, mobile or a web page that uses QR codes can provide business customers with the necessary information about a campaign without using an enormous amount of space. Once businesses utilize QR codes for their campaign, the more the campaign benefits from the advertisement and promotional materials.
QR Codes Weren’t Invited for Marketing Purposes, but Does Help Attract Customers
QR codes weren’t originally used for mobile devices. In fact, businesses weren’t using the codes for marketing purposes. Instead some businesses such as the automobile industry used QR codes to keep track of car parts.
Regardless of why the QR codes were created, they have become the way to grab the attention of anyone wanting to know more about products and services. More importantly, the codes are another marketing tool for businesses wanting to promote products and attract customers.